Using a strong Naming Convention & RegEx are keys to automating metrics!

naming conventions

Naming Convention and Regular Expression (RegEx)

Having a strong naming convention can make reporting on your metrics a breeze when you use a regular expression to break out-decrypt the naming scheme. This video shows how easy it is for us to extract: Region, Language, Campaign Type, etc. from our campaign names by using a regular expression. It also points out that there is no need to be stuck with poor acronyms for your reporting.

Naming Convention and Regular Expression

In my above example I use AutoHotKey with Excel.  If you add the function, Excel can do RegEx itself however (for some crazy reason) it isn’t built into it.

Automate sales emails with AutoHotKey and Excel

 

Automate Sales emailsAutomate sales emails

I know a lot of very hard-working, but non-technical, sales people.  They spend a lot of time writing personalized emails to clients and spend even more time trying to track the responses.

There some decent mail merge tools on the market however they can be somewhat technical to use (and easy to mess up). I built a short script in AutoHotKey which allows for automating of emails but allows fore proofing & tweaking before deployment.

Automating Sales emails

select multiple items on a form (in mass)

select multiple items

In order to speed-up our page load times I like to archive items to an old folder.  Unfortunately there is no easy way to select some, but not all, items.   What I really wanted to do is automate select multiple items from a list.

Web scraping with AutoHotKey to the rescue!!! This simple looper is fast, flexible and a life saver. It simply sends tabs and the space key to my browser window saving me a lot of time and mundane work.  Below is the AutoHotKey code which is set to work in Chrome

And here is a video in case you’re not getting the value.

Select multiple items from a list

Selecting / Deselecting items on a form (in mass)

HTML Testing & URL Verification tool with AutoHotKey and Excel

URL verificationURL Verification

Working in Internet Marketing I’m frequently involved with reviewing new and active web pages.   When I started the process was manual and quite time consuming so I wrote a script to automate much of it.  This video demonstrates it in action.  It requires you to navigate in IE (yes, I know…) and uses Microsoft COM to rip all the URLs by web scraping with AutoHotkey from the active page and dumps them into a spreadsheet for URL verification.  It also pulls things like the title of the page, # of words on the page, most popular words,  Values for name and ID elements as well as the actual URL and outerHTML.

The script also allows you to choose your overall area which is great because there is probably a template that your company uses (and you’ll probably want to exclude items that are part of site navigation, not unique to that particular page.

HTML – URL Testing & Validation tool