Mock focus groups- Seniors and smart phones don’t mix!

Mock focus groups- Seniors

This is one of my favorites of the mock focus groups.  While not tech savvy, they aren’t entirely clueless like the Models or Failed Rockers.  And I’m sure they would have out-smarted the Guidos (although the Toddlers would have given a run for their money.)  Working with seniors can be a challenge.   Sometimes slowing down isn’t easy in today’s world…  Learning out to sit-back and laugh is key!    I must admit I’m worried what happens when Surfers become Seniors…

Product Testing Institute – Seniors

 

Here is a book for those interested in learning about Focus groups. I recommend buying the used version

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